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   Vol. 1, Issue 1: July-2012.  
 S. No.      Article Nam & Author/s  PDF (Full Paper)
   Review Papers  
 
1
 A REVIEW ON FACTORS AFFECTING BUYING SITUATIONS 
 Chintha Sam Sundar - Assistant Professor, College of Business and Economics, Eritrea, NE Africa.
 Venkat Ramana Reddy A - Assistant Professor, College of Business and Economics, Eritrea, NE Africa.
[Full Article - PDF]
pp. 1 - 5
 
2
 REDEFINING THE INDIAN MANAGEMENT EDUCATION
 Prof. Ashish Didwania - Faculty, Vanguard Business School, Bangalore, India.
[Full Article - PDF]
pp. 6 - 11
   Research Papers  
 
3
 ELECTRICAL EQUIPMENT MARKET IN INDIA
SNV Rajkumar - Marketing Manager, Crompton & Grieves, Hyderabad, India.
pp. 12 - 16

 4
 RURAL ENTREPRENEURSHIP IN INDIA
 Dr Uvesh Hussain - Assistant Professor, Asmara University, Eritrea, NE Africa.
 Venkat Ramana Reddy A - Assistant Professor, Asmara University, Eritrea, NE Africa.
[Full Article - PDF]
pp. 17 - 19

 

   Vol. 1, Issue 2: October-2012.  
 S. No.      Article Name & Author/s  PDF (Full Paper)
   Research Essay  
 
1

EFFECTIVENESS OF FINANCIAL DIVERSIFICATION IN A PORTFOLIO INVESTMENT STRATEGY- Shalini Srivastav

[Full Article - PDF]
pp. 20 - 26
   Research Articles  
 
2

MULTIPLE INTELLIGENCE OF UNDER GRADUATE STUDENTS - Vennila Gopal, Dr. K. Shobha

pp. 27 - 31
 
3

MARKETING PRACTICES OF COTTON CUM SILK WEAVER’S CO-OPERATIVE PRODUCTION AND SALES SOCIETIES IN BHUVANAGIRI TOWN –TAMIL NADU; Dr. K. Sundar, Dr. G. Ezhilan

[Full Article - PDF]
pp. 32 - 40

 

    Vol. 1, Issue 3: January-2013  
 S. No.  Article Name & Author/s  PDF
  Research Essay  
 
1

EFFECTIVE VISIONARY LEADERS: AN ANALYSIS - Krishna  Kishore, Mousumi Majumdar, Vasanth Kiran

 [Full Paper - PDF]
01 - 08
  Research Articles  
 
2

GREEN SHOE OPTIONS IN INDIA: AN EMPIRICAL STUDY - Hari Krishna Karri

  [Full Paper - PDF]
09 - 15
 
3

Lost in Translation: Importance of Effective Communication in Online Education -Jasbeen Chawla

16 - 26

 

    Vol. 1, Issue 4: April-2013  
 S. No.  Article Name & Author/s  FULL ISSUE - PDF
(Click here for full issue)
  Research Articles  
 
1

Economics of Sericulture - A Micro Level Study - Challa Venkatachalam,  Prof. S V Subba Reddy

 [Full Paper - PDF]
67 - 72

 2


Indian ITeS - Global Challenges - Dr R Vijaya Baskaran
  [Full Paper - PDF]
73 - 87
 
 
 

Research Essay

 

 
 
3

Marketing Turns into "Green"?Parul Pankaj Dubey

88 - 94

 

    Vol. 2, Issue 1: July-2013  
 S. No.  Article Name & Author/s  FULL ISSUE - PDF
(Click here for full issue)
  Research Articles  
 
1

STRATEGIC BRAND MANAGEMENT IN CONTEXT OF CHANGING GLOBAL BUSINESS ENVIRONMENT- Praveen Saiwal, Shradhanjal

  [Full Paper - PDF]
01 - 06

 2


BSE GREENEX IMPACT ON INDIAN STOCK MARKET PERFORMANCE: AN EVENT STUDY - Ruchika Bammi
  [Full Paper - PDF]
07 - 12
 
3

VEDIC AND HOLISTIC CONCEPTS ARE ESSENTIAL FOR THE DEVELOPMENT OF LEADERSHIP SKILLS - T Chandra Sekhara Reddy

 


[Full Paper - PDF]
13 - 19
             
4

RELATIONSHIP BTWEEN NOMINAL STOCK INDEX RETURN AND INFLATION: EVIDENCE FROM POST REFORMS ERA OF INDIAN ECONOMY - Dr. Samiran Jana

20 - 27
 5 AN ANALYSIS ON THE REVENUE AND PROFITS OF BHARATH SANCHAR NIGAM LIMITED - Dr. K. Madhusudhana Rao, Dr. K. Niranjan  [Full Paper - PDF]
28 - 32
 6 CHANGING PERSPECTIVE OF WORKING WOMEN: WORK FAMILY BALANCE AND WORK LIFE BALANCE - Pooja Singh [Full Paper - PDF]
33 - 41
 7 PUT –CALL PARITY: AN EMPIRICAL ANALYSIS - Madhuri Singh   [Full Paper - PDF]
43 - 49

 

S.No.

Article Name (Vol.2, Issue.3)

Author Name

PDF (Full Issue)

 1

PATTERN ON CAPITAL STRUCTURE OF SME-AN ANALYSIS AT NSIC

Dr. P. Dolly Diana, Vani.H, Prof. R Nageswar Rao

 PDF (101-112)

 2

AN ANALYSIS OF SUPPLY CHAIN MANAGEMENT WITH REFERENCE TO MSME MACHINE TOOL UNITS, HYDERABAD

Dr. K. Niranjan, Dr. K. Madhusudhana Rao

PDF (113-116) 

 3

IS BUYBACK BOON TO SHAREHOLDERS?

T.Chandra Sekhara reddy, Prof. P.Dolly Diana 

PDF (116-120) 

 4

RETAINING TALENT, A STRATEGIC PRIORITY

Dr C. Sunanda Yadav

PDF (121-126) 

 5

SELF- CONCEPT AMONG VISUALLY CHALLENGED CHILDREN

Ms.P.Neeraja

PDF (127-130) 

 6

“C”– A PECULIAR PROGRAMMING LANGUAGE 

Ila Naqvi

PDF (130-131) 

 7

A CONCEPTUAL FRAME WORK ON STRESS MANAGEMENT WHAT, WHY, HOW

Richa Saini, E.Pranavi

PDF (132-135) 

 8

BEHAVIORAL SKILLS OF MENTALLY RETARDED CHILDREN

Ms. P. Neeraja, B. Sreelakshmi

PDF (136-146) 

 

S.No

Article Name (Vol.2; Issue-4)

Author Name

PDF (Full Issue)

 1

MILESTONE IN SERVICE PRODUCTION ENGINEERING:REFORMS AND ROLE OF EMOTIONAL INTELLIGENCE ININDIAN SERVICE SECTOR

MR. YUSUF KAMAL; DR. BIMAL JAISWAL

PDF (136 - 141)

  2 

INDUSTRIAL DEVELOPMENT IN INDIA - AN OVERVIEW

DR. DEEPALI SINGH

PDF (142 - 148)

 3

BUSINESS MODELS ON 3G & 4G TECHNOLOGIES

MR. KRUTARTH K. MEHTA

PDF (149 -153)

 4

AN APPROACH ON CLUSTER DEVELOPMENT IN MSE SECTOR OF RAJASTHAN - A STUDY

DR. RAJESH MEHROTRA; MR. AJAY SHARMA

PDF (154 -158)

 5

PERSPECTIVE STUDY ON WOMEN ENTREPRENEUR IN INDIA CHALLENGES AND ISSUES FACED BY THEM

MRS. Y JAYARADHASANKAR; MR. CH. B V L SUDHEER

PDF (159 - 162)

 

S.No

                                          Article Name (Vol.3; Issue-1)                            

Author/s Name

PDF (Full Issue)

1

THE IMPACT OF HUMAN RESOURCE POLICIES IN GROOMING THE ORGANIZATIONAL CULTURE

Y. Jayaradha Sankar; P. Naga Jyothi

PDF (163 -167)

2

AN EMPIRICAL STUDY ON PERFORMANCE APPRAISAL AT TECUMSEH PRODUCTS INDIA LTD.

Richa Saini; E Pranavi

PDF (168 -173)

3

HOW TO MANAGE THE ANXIETY LEVEL OF UNDERGRADUATE STUDENTS DURING THE LAST HALFAN-HOUR OF WRITTEN EXAMS TO IMPROVE WRITTEN PERFORMANCE SCORE

V Jayakumar; Dr. Leena Nitin Fukey

PDF (174 -178)

4

INCLUSIVENESS OF INNOVATION: CREATING VALUE IN THE DIGITAL AGE

Meera Seshanna; Dr. Sudarshan Seshanna,

PDF (179 -183)

Sl.No.

Article Name (Vol.3, Issue 2)

Author/s Name

PDF

1

Appraising The Quality Of Manpower In Insurance Sector

Dr. Deepti Maheshwari

Prof. Sandhya Shrivastava 

(India)

PDF (184 - 188)

2

Non­ Performing Assets Of Indian Public Sector Banks ­ A Detrimental Factor To Its Growth And Profitability.

Prof. Stella Mary 

Prof. Padma KMS 

(India)

PDF (189 - 196)

3

HR As A Strategic Business Partner

Dr.P. Dolly Diana,

T C S Reddy,

M. Satya Swaroop Roy

(India)

PDF (197 - 202)

4

Marketing Personnel Spirituality and It’s Effect on Work Relationships,
Productivity and Conflict Resolution

M Chandra Sekhara Rao

(India)

PDF (202 - 206)

Sl.No.

Article Name (Vol.3, Issue 3)

Author/s Name

PDF (Full Copy)

1

Zippy Leaders For Yuppies (Z For Y)-Organizational Behavior & Culture Perspective

 G Vijai Amirtharaj

PDF (207- 212)

2

A Comparative Study On Spreadsheet Applications

Musunuru Sukanya

PDF (213 - 217)

3

An Essay On Indian Automobile Sector

M Chandra Sekhar Rao

PDF (218 - 221)

Sl. No.

Article Name (Vol.3, Issue 4)

Author/s Name

PDF [Full Copy]

1

A Study On Working Of Investments In Derivatives Market

Dr. G. Sabitha,

PDF [222 - 230]

2

Impact Of Promotion On Amul’s Success

Amogh Gautam

Karan Virmani

Ramanpreet Singh

PDF [231 - 234]

3

Impact Of Promotional Strategies On Coca-Cola's Sales And Goodwill: A Review

Anisha Surana

Saurav Agarwal

Sawaluck Chanpornpakdi

PDF [234 – 239]

4

Innovation Culture Among Women Entrepreneurship In Smes

Sowmya Kethi Reddi

PDF [239 - 243]

5

Marketing Strategies And Promotional Campaigns By Apple: An Essay

Prinston Pereira

Divya Nair

Kanchan Prasanna

PDF [244 – 247]

6

Need For Flexibility As A Critical Success Factor In Startup Projects

Girish S Kelkar; Ashok K. Pundir;

L. Ganapathy

PDF [248 – 258]

7

An Essay On Indian Soap Industry With Special Emphasis To Fiama Di Wills Gel Bar

Aayushi Vyas

Shanice Fernandes

Simran Jain

PDF [259 - 263]